7 Powerful App Store Optimization Tips To Rank Higher On App Store |
Posted: July 18, 2018 |
Congratulations! You have a mobile app now but things have not improved. Confused? One reason might be poor or no app store optimization. Just as you optimize a website for search engines, you have to optimize your mobile app for app stores so that it can get more eyeballs, download and installs. Don’t know much about app store optimization? Do not worry because you are at the right place. In this article, you will learn about effective app store optimization tips to boost your app rank on app stores. 1. Pick a Descriptive TitleAre you thinking about the title for you mobile app? Yes, then make sure that you pick a title that describe the app. As a rule of thumb, your app title must not exceed 50 characters mark. Even if you have selected an app name that is short, describe what the app does and what it is for. For instance, Skype, the popular video calling application uses the name “Skype”, which is quite short by adds a dash and “Free IM & video calls” to tell its users what to expect from Skype. You can also use the same tactic for your mobile app as well. 2. Add Keywords In App Store ListingJust like optimizing your website for search engines, you will have to use keywords strategically to rank higher on app stores. Instead of going overboard with keyword usage, spread your keyword throughout the app description intelligently so that it neither look overloaded with keywords or too light on keywords. This helps your app appear in the search results as soon as a person searches with that particular keyword thus, increasing your chances of your mobile app get found. 3. Make the App Description User FriendlyMost users will skim through the content, whether it is your website or app page therefore, you should make it easy for them to scan through your content. Instead of using large blocks of texts, use bullet points or numbered lists. Add spaces to avoid clutter and make your app store page look easy on the eyes. Highlight your app’s best features in bullet points so that users can easily get an idea about the benefits your mobile app offers. Arrange your app description in such a way that USP is highlighted in first few sentences. 4. Start Off With Less Competitive KeywordsThere are more than seven billion mobile apps in the world. How can you make your app stand out from the crowd? That is where professional app development comes into play. Use clever strategies and tactics such as using a less competitive keywords works. Pick keywords that not only have less competition but also less search volume to get ranked then work your way up from there. Switch to keywords that are more competitive when you have build your standing and reputation. This will help your app get the exposure it needs from users. 5. Screenshot of your Best FeaturesPut yourself in the shoes of a user who wants to see how your app interface looks like after reading the description. App stores allow you to upload screenshots of your mobile app screens. Use this opportunity to bring some of the best features of your mobile app in focus. Give users a sneak peek into your app’s amazing features to spark curiosity. This will increase the number of installs your mobile app gets. 6. Show, Don’t TellDid you know that you can also add a video of your mobile app? Yes, that is right. Most businesses ignore this handy feature. Instead of telling users what your mobile app is capable of, you need to show your mobile app in action by uploading a video. Keep the video short, focused for best results. Add elements that could keep the users interested. A few seconds video showing your app in action can not only help users see what the app is all about but also increase your chances of getting more app downloads.
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