How Social Media Marketing Companies Power Your Lead Generation Campaigns |
Posted: November 17, 2017 |
The fact that social media marketing is ever-changing combined with growing online competition makes lead generation increasingly challenging. In response, the best social media marketing companies continually use new strategies to drive lead-generation efforts. More reputable companies that provide SMO services now rely on inbound marketing. When done correctly, your campaign can produce more than 50 percent more leads when compared to just using conventional outbound tactics. However, even that comes with challenges since generating enough high-quality content, developing nurturing campaigns, and optimizing your site for search engines requires a significant amount of time, effort, and labor. Fortunately, you can rely on social media marketing services to work on your behalf. Experts implement the right strategies into your campaign to get the lead generation results you want. Not only will you notice a vast improvement in your conversation rate, you will also take the lead away from your fiercest competitors. Although top SMO services use referrals for generating leads, it should not be their primary focus. Unfortunately, references might not produce the type of customer that you want, and they tend to be inconsistent. For powering a successful lead-generation campaign, a top agency focuses on specific things, including: • Identifying Your Target Audience – You must know your target audience before generating leads. For this, look at your current customers to determine who they are, what their goals are, and where they spend most of their time online. Using experience, expertise, and innovative tools, an expert will help make this determination. Ultimately, your marketing campaign gets molded according to traffic channels, messaging, and a host of other things to best suit your audience’s preferences. • Attracting Your Ideal Customer – While there are benefits in giving stuff away to generate leads, you need to be careful to focus on the right leads as opposed to the quantity. When using giveaways, discounts, or promotions as part of your lead-generation campaign, it is imperative to come up with original concepts that your target audience will find useful and helpful. In other words, what you offer should solve a problem for your target audience. • Building a Landing Page – Your landing page has a significant impact on the success of your lead-generation efforts. The expert who provides SMO services will incorporate several vital elements into this persuasive standalone page, including a benefit-oriented headline, compelling and engaging media, copy that prospects can quickly and easily skim, and social worthiness. Your landing page should include testimonials, positive customer reviews, authority badges, and so on, all used to build trust in your company and what you offer. There is a lot that goes into driving a lead-generation campaign. At MacRAE’S Marketing, we have the experience and expertise required to generate viable leads for your online business. Please visit our website or call today for personalized service.
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