Debunking Common Myths about the Google Analytics Course |
Posted: September 25, 2017 |
Google Analytics is a very powerful tool that is offered by Google for free. If any website wants to create a strong online presence whether it is a blogging website or the website of a company, this “freemium” tool by Google can help them achieve that. (Information credit: www.gillsolutions.com) Digital marketing professionals also prefer to expand on their skill base by taking up a Google Analytics course. This course is also suitable for those who are looking to find the right direction and a good career option. Although a Google Analytics course is a whole universe of opportunities in itself, there are many myths prevalent about this course which creates doubt among those who want to take up this course. Here are some of the common myths surrounding Google Analytics courses that have been debunked. Myth 1: There is No Demand as these Tools are Used by Big Businesses and Bloggers. It is a common myth that Google Analytics tools are for and only used by those businesses and bloggers which have huge traffic and earn a high profit. This myth is not founded on truth. In fact, the information offered by the analytics tool like bounce rate, number of unique visitors, duration spent on each website, etc. is helpful for any website. Those businesses that aim to create a strong online presence will need this tool to validate their approach and strategies. It also facilitates the correction of any wrong moves. The tool is useful for each and every website and thus, there is high demand for skilled Google Analytics Professionals. Myth 2: It is a Free Tool and Lacks Advance Features. Thus, this Course is Not Required. Although this Google Analytics tool is free, it should not be underestimated as useless. This tool is loaded with both simple and advanced features that one needs to get an insight into the performance of just about any website. There are many people who think that as this tool is free, mastering how to use it will be easy. But this is not true. The information that this tool offers is raw in nature, which is why it requires a reasonable amount of skill and knowledge to understand and use it to streamline an entire digital marketing strategy. Thus, one needs to sharpen their skills and attain a certain level of expertise. Myth 3: One Can Learn to Use Google Analytics All by Themselves with the Help of Online Study Material It is a commonly believed myth that one can master the Google Analytics tool by learning through study material available for free on the internet. Firstly, if you are new to Google Analytics it can be difficult to understand how the tool operates. Secondly, Google keeps updating this tool very often. And while the Google Analytics tool changes frequently with the updates, the study material, ebooks and free courses do not update at the same pace along with the tool. As a person who has no prior knowledge of the tool, it would become extremely difficult to identify the right study material to refer to. If the study material is a little too old, it will prove to be more misguiding than helpful. On the other hand, a course is in tune with the latest updates, and a student also gets the guidance of an expert teacher. Thus, they there is no scope for confusion or misguidance. A course also helps candidates to get industry specific knowledge. Myth 4: This Course is for Technical Nerds or Those with Knowledge about Digital Marketing Many people restrict themselves from enrolling in a Google Analytics course because they think that it needs prior knowledge of digital marketing or one has to be a tech nerd to complete the course successfully. This is not the case. Anyone can take this course. Yes, having a brief knowledge about digital marketing will be helpful, but it is not mandatory. When you enrol for a course, you learn everything you need to learn as the course progresses. Myth 5: Online Google Analytics Course is Not Effective There is another myth that an online Google Analytics course is not as effective as a classroom oriented course. But this turns out to be a myth as well. If you choose the right place to do the course, an online course proves to be lot more effective and convenient than the ones in physical classroom. With online course, a student has the freedom to get trained by experts around the world on the time that fits their schedule. One can learn from any location, even while they are in their bedroom. These are some of the myths that are common among candidates who aspire to take up the Google Analytics course, but are confused. Google Analytics professionals who have successfully completed the course are highly sought by all scales of businesses.
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