5 Important Tips to Build a Profitable Sales Pipeline |
Posted: April 25, 2018 |
Whether you have a large company or a small business, determining how to improve your sales pipeline and grow your company is essential. Here are five tips to help make it happen. 1. Focus on the Right Audience When generating leads that convert — which obviously provides more sales and revenue for your company — you must focus on your audience. A Canadian business list - from Scott’s Directories, can be an excellent resource to find companies with specific demographics or qualities that you are targeting such as the company has been in business for a specific number of years, its volume size, annual sales revenue, etc. 2. The Customer is the Priority — Not the Data While numbers are important, it is crucial that customers feel valued and appreciated if you want to retain them, upsell them, or receive referrals from them. Additionally, you must treat every customer like they are your best customer, even if they purchase something small. Even if you are selling to other businesses, it is vital that you focus on customer service and keep the company happy. One bad customer can lead to a handful of lost opportunities and sales. 3. You Focus on The Decision Makers When trying to sell products and services to a company, it is imperative that you create marketing strategies and pitches that appeal to the decision makers of the company. To determine who these individuals are, you can use a Canadian business list - such as Scott’s Directories, to access detailed information about the executives and the company to create marketing strategies that appeal the company’s weakness, strengths, needs, etc. 4. Improve Your Company Workflow For the sale to go smoothly and to prevent many mistakes throughout the sales process, it is imperative that leads are streamlined. The fewer people that deal with a sale and the less you shuffle leads, the fewer mistakes you will make, the more trust you will gain with the customer, and the easier it is to respond to specific inquiries, etc. You want to organize your company’s workflow so everything runs as smoothly as possible. 5. You Make Retention a Priority If you want to improve your sales pipeline, you must retain customers. When retaining customers, you not only save money and time on marketing, but they are more satisfied and familiar with your products, making it much easier to upsell. By implementing a few of the above tips such as utilizing a Canadian business directory, determining new organizational processes, and creating new customer service guidelines, you will see improvements in your sales pipeline and it will be easier to reach your company’s goals.
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