Digital marketing - what is it? |
Posted: October 21, 2019 |
The first thing you need to know about digital marketing is that it is not a science. Digital marketing does not exist without marketing. There are specific strategies and actions for online marketing, but all parts of the concepts are familiar to offline marketing. As marketing planning, branding, and research, a lot of research. It is a set of marketing strategies that are adapted to work on channels that have appeared on the Internet. Today, the Internet is already considered the world's largest source of information. After receiving this title, companies began to invest heavily in digital marketing and content. The reason for this phenomenon is quite simple. In the past, an advertiser advertised on television and hoped revenue would rise. The digital advertiser knows how many people will be influenced by his campaign. And all the steps that users took on the site after exposure. What is included in digital marketingEach of the tools and channels of digital marketing can be devoted to an article. Therefore, we will not analyze them in detail, but list the most common of them:
Few companies use all these strategies, but this is not necessary. The choice depends on the goals of the business and the approach of the agency that leads the project. Key Digital Marketing ToolsDigital marketing tools include all the ways, means, and events that allow you to notify many people, attract the attention of potential customers to a company, brand, service or product. Most often, several tools are used at the same time, which allows you to reach the maximum target audience and achieve high promotion efficiency. Search Engine Optimization (SEO)Search engine optimization of your site will help it occupy higher positions in search results. This increases the amount of organic traffic. Content marketingThis term implies the creation and promotion of content to increase brand awareness, increase traffic, communicate with the target audience, generate leads, and attract new customers. Content marketing is considered one of the most effective and at the same time, undervalued tools for promoting an online business. Channels for implementing a content marketing strategy:
Social Media Marketing (SMM)This type of marketing promotes your brand and your content on social networks. It can be used to increase your brand awareness, increase traffic, and also generate leads. Channels used by social media marketing (SMM):
Pay Per Click Advertising (PPC)PPC is a great way to drive traffic to your site. Its essence is that for each click on your ad you pay the site owner or service provider a commission. One of the most common types of PPC is Google Ads. It allows you to place banner and search advertising. Payment takes place on the same system - per click. Channels for paid advertising:
Native adThe essence of native advertising is reflected in its name. It fits perfectly into the context of the platform on which it is placed. Native ads do not contrast with the content of the site and look like "native" content. Marketing automationIt involves the use of special software that automates your basic marketing operations. You can save time and labor by automating regularly recurring tasks:
Email MarketingCompanies use email marketing as a way to communicate with their audience. Email is often used to promote content, to report discounts and events, and to direct people to a company's website. What types of messages can you send:
Despite the rather large age of this tool, email marketing remains one of the most effective channels for promoting a business and increasing sales. Online-PROnline PR provides a massive audience reach through digital publications, blogs and other content sites. It is very similar to traditional PR but in online space. In order to make your PR strategy more effective, digital marketers use:
Traditional means as newspapers or flyers, if they contain a QR code in an ad is also digital marketing. How to choose tools, channels and resources for digital marketingLike other directions in marketing, promotion with the help of digital technologies begins with competent analytics. The following basic data must be collected and analyzed: Target audience optionsIt matters age, gender, social status, a region of residence, interests, etc. It depends on what kind of digital technologies potential customers use. For example, a product for youth can be promoted through almost any channel. Goods and services designed for older people should be advertised using TV or traditional methods. Product FeaturesThe effective tool selection depends on the product features. If you have a weight loss product, you must select email marketing because it is the interest of a wide range of people. But, if you want to have a game or other programs, try to promote by using branding apps. Based on the analysis, they select channels and a set of tools that will most effectively convey the proposal to the target audience. Analytics should also be carried out during the campaign to evaluate the result of various tools. What is good about digital marketing?This type of marketing provides coverage not only for online users but also for people using tablets and mobile phones, downloading apps. Due to this, the audience is expanding. This approach allows you to attract an offline audience to the online market and vice versa. For example, when using an email newsletter, you invite a user to an offline event (e.g. A business lunch). After knowing the basics of digital marketing and what digital marketing is, you can proceed to develop a strategy that will help you effectively promote your business on the Internet with https://buyyoutubviews.com. Good luck!
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