How a Digital Marketing Consultant Influences Consumer Behavior Using these 5 Strategies |
Posted: September 12, 2017 |
Even if you have decent information about digital / internet marketing consulting services, you may not realize how beneficial it is to work with a professional digital marketing consultant. As a specialist who deals with online marketing issues, this individual can transform an otherwise stagnant website into one that has improved online visibility, increased traffic, more conversions, and a higher return on investment. As part of digital marketing consulting services, the expert can influence consumers’ behavior using five specific strategies. For an agency to help turn your business around, the expert completes digital marketing courses in Toronto. Through ongoing education and digital marketing training, this professional has the opportunity to learn about new and innovative solutions that ultimately benefit you as the customer. Today, many of the best marketers rely on psychology, as indicated below. 1. Emotional and Psychological Appeals – Both appeals resonate with consumers. By appealing to people on an emotional and psychological level, they respond incredibly well. Instead of trying to explain how your product or service works, the goal is to show how it enhances life or makes tasks easier. 3. Repositioning – Through digital marketing training, the top experts learn how to change the position of your business in the minds of consumers. Not only do professionals reposition your company, but also your competition. Ultimately, this puts your product or service in the forefront of the minds of people who have an interest in what you sell. 4. Highlight Exclusivity – By nature, people want to feel important. Therefore, making them a part of an exclusive group helps change behavior. You can promote exclusivity by saying, “our product is not for everyone” or, “we sell exclusively” in the content on your website, in blogs, and even as part of your tagline. 5. Introduce New Emotions – When people feel uncertain, afraid, or doubtful, they automatically stop, think, and then often change their behavior. When adding new emotions to your marketing plan, many people will turn in your direction. At MacRAE’S Marketing, we understand how to change behaviors through innovative strategies. For help with your online business, call or visit us online today.
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