White Hat SEO: 5 Lessons Learned from Link Building |
Posted: December 20, 2017 |
Using lessons learned from various types of link building, you can improve on your site’s White Hat SEO. If you have the skills required to make the appropriate changes, great, but if not, you can use professional link building services. The great thing about relying on an expert is that this individual has already gained tremendous insight into what does and does not work using various link building techniques. Therefore, you do not experience a learning curve.
When it comes to link building in SEO, the following are five of the lessons learned by top experts.
1. Making Published Data “Cool” – You might think that by making published data “cool,” you will get links. The fact is that if you want to use already-reported data, make sure that you put a new spin on it. Even if you repackage data, you have to say something new about it but also make sure that the data you use does not already have significant coverage. When trying to build links, other sites have no interest in linking to your site if it contains statistics or points published elsewhere.
2. Challenges of Building Links with Videos – For brand awareness, using video content for viral sharing is effective. However, for earning links, videos present challenges. While you hope that incredible videos will attract a large number of backlinks, the issue is that seldom do publishers give those videos proper attribution. In other words, they embed videos from YouTube with links to YouTube as opposed to linking to the creator. The lesson learned is that while building links with videos is challenging, you can contact someone who embeds your video that does not link to you and ask for a link.
3. The Risk of Hyperlocal Content – As part of your link-building campaign, you want to avoid focusing on just one city. Even if you have newsworthy information to share, doing this will limit the number of publishers that you can pitch to, especially if the content gets picked up by local publishers. For better success, provide content that features multiple cities, states, and regions.
4. Unrecognized Tools – Another lesson learned has to do with choosing tools that few people know. With professional link building services, you have confidence that the expert will rely on tools that are proven to be effective.
5. Too Much Data – For a successful link-building campaign, be careful not to overstuff your content with too much data. For more viable links, you will get better results by segmenting collected data by demographics as opposed to sharing it all.
For effective link building techniques, you can rely on us at MacRAE’s Marketing. With years of experience and unparalleled expertise, we can take your site to a new level of success. Please call or visit us online.
|
|||||||||||||||||||||||||||||||||||||||||||
|